I don't see the point if they don't give money, it's just frustrating as a player not having anything to do (progression wise). Sure you can train and such, but if someone makes a mistake in the elite 4 such as forgetting to bring a Pokemon (woops) it can make it pretty boring.

 

Some ideas :

 

#1 Each time you fail decrease the cooldown by 2 hours or so.

 

#2 Just lower it to 12 hours or something, I know it shouldn't be something that you can easily beat but regardless.

Why? You should be prepared for the E4. If you fail, it's obviously because you were not prepared. You may consider this as the E4 refuses to battle you again until you become stronger.

36939 Why? You should be prepared for the E4. If you fail, it's obviously because you were not prepared. You may consider this as the E4 refuses to battle you again until you become stronger.

 

Sure, but if you make a mistake it can be a pretty long wait. Or for example if you do it at 3 AM like I did....you might have to wait a long long time to retry it. It should at least reset at a set server time such as 2 PM or something.