I have been apart of two of the biggest guilds in this game. One for a very long time, and another for a very short time as they too had the same problems as the first. These big guilds are supposed to be the ones that show what it means to be a guild and what it means to be a family in this game. These are the guilds that most people look at first when deciding which guild to join. People no longer have the bonds they used to have within there guilds. All that seems to matter to people lately is the guildladder and how many points people can give to the guild when recruited.
It became disconnected fast and people who PvP'd were treated better and the others were ignored and feel unwanted. I was guilty of doing this too at one point so I'm no angel in this either. The fundamentals within the guilds need to be looked at as well and maybe some game-wide events can help that such as hunting together, or some other things people can easily think of that I can't because I'm not creative. It has to be a combination between the guild itself and some newly worked in events or areas based on what guild you are in that revitalizes the guild part of this game for many players who feel like it no longer matters. I am way against the guildladder still as it has caused much more bad than any fun it has brought to the game anyway.